NIL Digital Real Estate

Your name is your brand.
Own it before someone else does.

The real flex is owning YourFirstLast.com. Your website, your email, your highlight hub. Forever yours.

jordanlee.com
● Scouting report: available — sign it before another prospect does
jordanlee.comYour franchise HQ — highlights, stats, story
deals@jordanlee.comThe email address agents and brands call back
Baller Score™Your brand’s combine results
Sign Your Name From ~$12/yr — the cheapest contract you’ll ever sign
Watch the trailer

Every pro has a highlight reel.
This one belongs to your brand.

Own Your Turf
Why it matters

Rosters change. Algorithms change.
Your name is the career-long contract.

Platforms can bench your account overnight — pros never build the franchise on rented turf. A domain in your name can’t be taken, throttled, or renamed. It’s the first asset of your career, and it transfers with you: new school, new team, new league.

$1.2B+NIL athlete compensation in 2025
0% yours — your domain, your content, your rules
0seconds for a brand to judge your online presence
1YourName.com exists. There’s only one. 🏆
The Baller Domain playbook

Four assets. One franchise: you.

Every pro organization owns its stadium, its front office, and its media. Yours starts here — no tech skills required.

🏟️

Your Name Domain

FirstLast.com — the first-round pick of your brand. Drafted in your name before a squatter signs it out from under you.

Draft day · start here
⚡

AI-Built Athlete Site

Your franchise headquarters, built in minutes — highlights, stats, story, contact. Refreshed every season like a new kit.

Most popular
📬

Custom Email

deals@yourname.com — front-office email that agents and sponsors call back. hoopstar2008@gmail rides the bench.

Closes deals
📊

Baller Score™ Audit

Combine results for your brand — speed, presence, search ranking — with a coaching plan for exactly what to improve.

Free evaluation
Who it’s for

Built for athletes.
Trusted by parents. Scaled for agencies.

🏀 Athletes

  • Pros don’t rent their brand — they own it. Start with FirstLast.com
  • Your own site and deals@yourname.com make you league-ready
  • One asset that transfers with you: JV → college → pro

👨‍👩‍👧 Parents

  • Think ahead for your athlete — secure their name before anyone else searches it
  • You hold the keys: own and manage the domain until they’re ready
  • A real family asset — domain, site, and email that grow with their career

🏢 Agencies

  • Run your roster like pros — a domain locked down for every athlete you rep
  • Proper branded email with forwarding and rerouting, managed in one place
  • White-label sites and reseller pricing across the whole roster
Locker room talk

Why ballers own their name

“Your own .com makes recruiting emails look serious — one clean link straight to your film.”

For athletes

“Parents can secure their athlete’s name early — and hold the keys until they’re ready.”

For parents

“A pitch sent from deals@yourname.com carries more weight than one more Gmail address.”

For college athletes
The clock is running

Contracts expire. YourName.com is forever.
Make sure it’s yours.

Start Owning → Shop Domains